Beyond the Lash Line

In the beauty industry—and truly, in life—we underestimate one thing more than anything else: the power of our story. Every struggle. Every win. Every moment you questioned your path. Every moment you decided to keep going anyway. We look at our journey and think, “Who would care? What difference does this make?” But the truth is simple: Someone out there needs your story more than you realize. Your story is someone’s survival guide Somebody is standing exactly where you once stood—afraid to start, afraid to fail, afraid to dream bigger than their circumstances. Your story becomes their permission slip. Your success becomes their evidence. Your resilience becomes their reminder that growth is still possible. When you share how you built your business… How you faced setbacks… How you rebuilt your confidence… How you found purpose in the middle of chaos… You offer a roadmap to someone who feels lost. Your voice does more than inspire—it connects   There’s something powerful about seeing someone who looks like you, sounds like you, hustles like you, and still chooses to rise. We don’t connect with perfection. We connect with real stories: The late nights, the self-doubt, the quiet wins, the tears nobody saw, and the victories that made every struggle worth it. Your transparency becomes a bridge. Your authenticity becomes a lifeline.   Your journey matters—more than you think It’s easy to get lost in the grind of running a beauty business. The appointments, the orders, the deadlines, the content creation, the constant push to grow… But pause for a moment and remember this: You are living a dream that someone else is afraid to say out loud. You are showing your kids, your community, your clients, and other beauty pros what’s possible when you choose courage over comfort. You didn’t come this far to keep your story quiet. Be the change. Be the example. Be the reminder. Your future clients will trust you because of your story. Your community will grow because of your authenticity. Your impact will expand because you were brave enough to share the moments that built you. Not the shiny highlights— but the truth behind them. Story time is coming… And when you share it, you’ll inspire someone to start again. To believe again. To dream again. Because someone out there… needs your story.   Happy Holidays xoxo, Crystal

Everyone wants to be ballin’ — booked out, financially free, and thriving in their beauty business. But here’s the truth most won’t tell you: You can’t be BALLIN’ unless you’re B–ALL–IN. The difference between the artist who stays stuck and the one who takes off isn’t luck — it’s commitment. Being ALL IN means: 💅 Showing up even when you’re tired. 📚 Investing in your education, not just your comfort. 💼 Treating your business like a business, not a side hustle. 🧠 Believing in yourself when no one else does. In the beauty industry, comparison can be loud — but success whispers to those willing to keep showing up. Every educator, every brand owner, every “booked and busy” artist you admire once made the choice to be ALL IN long before the applause. If you want to be booked out and ballin’, you have to move differently, think differently, and believe differently. Being ALL IN doesn’t mean being perfect — it means being consistent. It means growing, learning, and betting on yourself again and again. Because the real luxury? It’s not designer bags or viral moments — it’s discipline. That’s what separates dreamers from doers. ✨ So here’s your reminder, beauty boss: To be BALLIN’… you’ve got to B–ALL–IN. 💸 And speaking of going ALL IN — We’re thrilled to announce that Beyond the Lash Line is expanding into a PODCAST! 🎙️ We’ll be diving even deeper into the real conversations behind the beauty industry — from business growth to mindset shifts, motherhood to money moves. 💖 Will you be our first guest? If you’ve got a story, a journey, or a “why” that others need to hear, we want YOU on Beyond the Lash Line: The Podcast. Stay tuned — the mic is on, and it’s your time to speak beyond the lash line.

Lately, it feels like everyone in the beauty industry is rebranding. New logos. New colors. Fresh websites. And while rebrands can be exciting and powerful, here’s the truth: a new look won’t fix deeper business challenges. When a Rebrand  Does  Make Sense A rebrand is valuable when: You’ve outgrown your original vibe Your visuals don’t match your current level of professionalism You’re targeting a new audience You’re ready to tell a new story with your brand In these cases, refreshing your branding can align how your business looks with how it’s growing. When a Rebrand Isn’t the Answer But here’s what a rebrand can’t fix: Lack of clarity in your offers A weak marketing strategy Inconsistent client retention Gaps in your business systems If you’re struggling in these areas, investing in a rebrand might make your business look better on the surface — but it won’t create long-term growth. What to Do Instead Instead of rushing into a rebrand, consider investing in coaching and mentorship first. Guidance can help you: Get crystal-clear on your services and pricing Build strategies that attract and retain clients Create systems that save you time and stress Set goals that actually move the needle Once your foundation is strong, a rebrand becomes the cherry on top — not the band-aid. My Advice Before you rebrand, pause and ask yourself: 👉 Do I really need a new logo? 👉 Or do I need better guidance? If it’s the second, I’d love to help. My 1:1 mentorship calls are designed to give beauty pros like you clarity, strategy, and actionable steps to grow your business without the guesswork. ✨ Ready to finally build the business you’ve been dreaming of? Let’s chat! xoxo, Crystal

There’s a saying that goes, “You’re the average of the five people you spend the most time with.” In business — especially the beauty industry — your circle can be the difference between staying stuck and scaling with confidence. That’s why this quote speaks volumes: “Having the right circle around you is honestly the biggest life upgrade.” Because success isn’t just about hard work and hustle. It’s also about connection, alignment, and who’s sitting at your table. At ILE Miami, we’ve intentionally created a space for: Artists who want more Educators who are generous with knowledge Brand builders looking to collaborate Beauty professionals ready to invest in their growth and each other Whether you’re new to the game or scaling your empire, this is your chance to step into a room that will elevate you. You’ll walk away with: ✔️ New skills ✔️ Strategic direction ✔️ Real friendships and future collabs Your circle determines your ceiling. Let’s raise both at ILE Miami. 🎟️ Grab your ticket now and upgrade your business — and your life. Get My Ticket to ILE Miami xoxo, Crystal

Running a beauty business can be one of the most rewarding journeys—but let’s be honest, it can also feel overwhelming, isolating, and full of questions that Google just can’t answer. Whether you’re a lash artist trying to grow your clientele, a product-based brand owner navigating supply chains, or a beauty educator ready to scale—having a mentor in your corner makes all the difference. And that’s exactly why I created my 1:1 Mentorship Calls. 💡 This isn’t a “pick my brain” session. It’s a power-packed strategy hour made for YOU. After years of working in the beauty industry as an artist, educator, product developer, and now business coach—I know what it’s like to hit roadblocks with no one to call. That’s why these mentorship calls were designed to give beauty entrepreneurs like you a safe space to ask, learn, and build with confidence. Who is this mentorship call for? This 1:1 session is perfect for: Beauty professionals looking to scale or pivot Product-based or lash supply brands trying to increase visibility & sales Small business owners who are ready for more—but not sure how to get there Creatives who want clarity, accountability, and honest feedback What’s included in your mentorship session: 🧠 60-minute Zoom call: A deep dive into your current challenges, goals, and next steps 📝 Pre-call intake form: So we don’t waste a second of your time 📈 Tailored strategy: Built for your business, your market, and your style 💌 Post-call recap: A breakdown of what we discussed + clear action steps to take next ✨ Industry insight: From someone who’s built a brand, launched products, and grown a business in real time Why mentorship matters in the beauty industry The beauty world is constantly evolving—and if you’re serious about building a brand that lasts, mentorship helps you skip the guesswork. You get clarity faster. You make smarter decisions. And you grow with intention, not trial-and-error. Investing in mentorship isn’t just about your business—it’s about your peace of mind. Ready to get ahead? If you’ve been feeling stuck, overwhelmed, or just ready for guidance from someone who truly gets it—this is your sign. 👉 Spots are limited each month so I can give each mentee the time and attention they deserve. 📲 CLICK HERE TO SECURE YOUR CALL or send me a DM on Instagram with the word MENTOR and I’ll send you the link. You don’t have to figure it out alone. Let’s build the beauty business you know you’re capable of. 💕   xoxo, Crys

We’ve All Said “I’ll Do It Later” You know the feeling… “I’ll start next week.” “I just need to finish this one thing first.” “I’ll go next year when I’m more ready.” But let’s be honest—you’re wasting your own time. And the longer you delay taking action, the longer you delay the success that’s waiting on the other side of fear. Perfection Is the Dream Killer of Progress In the beauty industry, especially as lash artists or solo estheticians, we often feel like we need to be more “ready” before we move. More experience. More followers. More confidence. But let me tell you the truth that changed everything for me: Momentum doesn’t wait for perfection. It rewards movement. You Need to Be in the Room Where Growth Happens You’ve been working hard, but maybe you’re stuck in that same quiet lash room, wondering if there’s more. There is. And it’s called ILE Miami. This isn’t just another lash expo. It’s a full-on beauty business experience where: ✅ You connect with educators who’ve built million-dollar beauty brands ✅ You build friendships and collabs that change your business ✅ You leave with a welcome bag worth $299+ (yes, seriously) ✅ You get in the room with people who get it From Scroll to Sold Out: ILE Miami Is Built for YOU Here’s what sets ILE (International Lash Expo) apart from other events: It’s beauty-forward AND business-smartWe’re not just teaching technique—we’re teaching wealth-building, marketing, networking, and how to turn passion into profit. It’s community-firstYou’ll leave with more than freebies—you’ll leave with new besties, mentors, and confidence. It’s not about who you are right nowIt’s about who you’re becoming. Your New Chapter Starts Here If you’re craving inspiration, connection, and a serious glow-up for your business… stop putting it off. 🎟️ Click here to grab your ticket today 📍 Your seat is waiting. ✨ Your breakthrough is coming. And yes—your future self will thank you for saying yes today. xoxo, Crystal

In the beauty industry, people will copy your content, misunderstand your ambition, and side-eye your success. And your job? To let them… and keep showing up like the main character you are. 💖 If you’re a lash artist, brow pro, beauty brand owner, or just getting started as a beauty entrepreneur, you’ve probably felt it: 👉 Someone mimicking your lash map 👉 Another business duplicating your product names 👉 A weird vibe when you post something bold online Here’s the truth: those moments don’t mean you should shrink. They mean you’re being seen.     🌟 You’re Not Just Being Copied — You’re Inspiring Think back to all the times you were: Lashing back-to-back Building your Shopify beauty brand Creating content, showing up, shipping orders Dancing at your silent disco (because self-care counts too) Someone could’ve been watching, judging, maybe even talking behind your back. And what happened? Nothing. You didn’t know. And you still kept winning. ✨     🔥 Here’s What It Really Means: When someone copies you, it means you’re inspiring. When someone’s triggered by your growth, you’re powerful. When someone treats you like competition, you’re clearly doing something right.       💼 Tips for Thriving in the Beauty Industry — No Matter the Noise   1. Let it sting… then let it GO. Feel the hit, then let it pass. Use that energy to fuel your next product launch or client win. 2. Keep receipts, but don’t let them live rent-free. Yes, you see the copycats. But your brand is built on original vision, not imitation. 3. Stay 3 steps ahead. If they’re copying, they’re behind. Keep innovating. Set the standard. 4. Take it as a compliment (even if it’s annoying). You’re doing what they wish they could do. 5. Find your people. That’s why we created Beauty Mob University and host events like ILE (International Lash Expo) — for community, clarity, and collaboration that reminds you: you’re not crazy. You’re just magnetic.     🎯 Remember This You’re not just a beauty professional — you’re a movement. You’re a walking brand. You’re the trend, not the follower. So when they talk… When they copy… When they judge… You’ll still RISE.     📌 Ready to Level Up? Join a community that gets it. Whether you’re scaling your lash brand, launching a new product, or just stepping into your power, we’ve got the tools and tribe to help you grow. 🖤 Beauty Mob University – Online Courses + Mentorship 🖤 ILE Miami – Sept 21–22 | All Access Passes Available Now   #LashBoss #BeautyBrandOwner #BeautyEntrepreneurTips #CopiedButNeverEqualed #WomenInBeauty #BeautyBusinessMentorship #BeautyIndustryTruths #MainCharactHER #LashBrandMarketing #ShopifyBeautyStore #BeautyProBlog #BeautyMobApproved #GlowUpWithConfidence #ArizonaBeautyBoss #MiamiBeautyEvent

At Butterfly Kiss Lash, we don’t just sell premium lash supplies or teach the art of lash extensions—we build lash careers and create a community that thrives both in-store and online. Whether you’re shopping for pro lash trays, enrolling in our AZ Board-Approved Lash Training Program, or just discovering us for the first time, one thing is true: If your beauty business isn’t visible on Google, it’s practically invisible to your local clients. Let’s break down what we offer—and why using Google tools like your Google Business Profile is essential if you’re serious about growing your lash business. 🛍️ Your Local Lash Supply Store in Phoenix, AZ   We’re proud to be the only lash supply store and training academy in the West Valley—serving beauty professionals, students, and salon owners with everything they need to create magic behind the lash bed. At our shop, you’ll find: Lash trays (classic, volume, colored, spikes) Pro adhesives (for every humidity level) Tweezers, lash mirrors, and tiles Brow waxes and lash shampoos New arrivals monthly We’ve created a space where you can shop, learn, and connect with other artists—and we make sure our store is easy to find online with a fully optimized Google Business Profile.       🎓 Our AZ Board-Approved Lash Training Program   We don’t just sell lashes—we train licensed lash artists ready to launch real careers. Our Board-Approved Training Program includes: AZ state-approved curriculum Pro lash kit included Hands-on training with models Sanitation, technique, and client care Business + branding tips Certification and mentorship Small class sizes in Phoenix, AZ Whether you’re starting from scratch or looking to make your career official, we’re here to help you grow with confidence.       📲 Why Your Lash Business Needs to Be on Google If your ideal customer types “lash glue near me” or “lash class Phoenix,” and you don’t show up—someone else will. That’s where Google Business Profile comes in. Here’s why every lash artist or educator needs to be using it:     🔍 1. Google Business Profile = Local Visibility   Show up on Google Maps & search results. Display your hours, photos, website, and reviews all in one place. Most importantly: it’s free.       💬 2. Reviews Build Trust Positive reviews from real customers boost your credibility and ranking. After each sale or class, ask your clients to share their experience.       📆 3. Posts Work Like Free Mini Ads   Post updates like: “Now enrolling for next lash training class!” “New lash trays in stock!” “Lash glue restock alert! These appear in search results when people look for your business.   📊 4. Google Insights = Smart Decisions You’ll see how many people searched for “lash store near me,” clicked for directions, or viewed your photos. Use that data to adjust your offers or marketing. 🧠 Combine Google with Real Community Building Google helps you get discovered, but community keeps them coming back. At BK Lash, we: Partner with local beauty schools Host in-store events and trainings Offer loyalty perks and same-day pickup Stay active on social AND Google This hybrid approach is how you turn clients into loyal customers.     💡 Final Thoughts   In the lash industry, being great at your craft is just one part of success. Visibility is the other half. At Butterfly Kiss Lash, we believe in combining top-tier supplies, real education, and smart tools like Google Business Profile to grow something bigger than a business—we’re building a movement. If you’re a lash artist in Arizona—whether you need pro supplies or you’re ready to get licensed—we’re here, and we’re just a Google search away. 💖     📍 Visit us in Phoenix, AZ 🛒 Shop or enroll online: www.eyelashes.com 💬 Questions? Contact us today or leave a Google review if you’ve shopped with us!     #ButterflyKissLash #BeautyMobUniversity #LashTrainingAZ #PhoenixLashSupplies #AZLashLicense #LashBusinessTips #GoogleForSmallBusiness

In the fast-paced beauty industry, one thing has become crystal clear: collaboration is the new currency—and it’s changing the game. At Butterfly Kiss Lash, International Lash Expo (ILE), and Beauty Mob University, we’ve seen firsthand the power that comes from bringing passionate entrepreneurs together. It’s not just about building brands—it’s about building legacy. We’ve always believed that when women (and allies!) come together with purpose, we don’t just make waves—we create an entire movement. And that’s exactly what we’re doing.   💡 A Vision Rooted in Community Since the start, BK has been more than a lash brand. We’re educators, community leaders, and first-gen entrepreneurs committed to opening doors that weren’t always open for us.   Through ILE, we’ve created platforms where beauty professionals of all levels can learn, network, and grow—while being seen, celebrated, and supported. Beauty Mob University was built from that same energy—offering real education with real results. We don’t believe in gatekeeping. We believe in giving the blueprint, because there’s room for all of us to win. 🔥 The Power of Collaboration What makes our mission even more powerful is the support of other like-minded brands and business owners who share our passion for growth, education, and empowerment. We’re proud to work alongside incredible collaborators who are making just as much impact: ✨ Integral Business LLC – Helping entrepreneurs structure their businesses legally and strategically. Jesus brings unmatched expertise in compliance, taxes, and small biz setup—and will be co-hosting our Ground Up seminar. ✨ Let’s Elevate It – A digital marketing powerhouse helping beauty brands show up and stand out online. From branding to content strategy, they help our community be seen and heard. ✨ Leo Innovate – A tech-forward creative agency turning bold visions into powerful brand experiences through web design, digital tools, and business innovation. ✨ Arched – A brow brand redefining beauty standards, building confidence, and teaching artistry with intention. They’re showing the next generation how to own their niche with pride. These collaborations are rooted in alignment, not just aesthetics. And the results speak for themselves: stronger businesses, sold-out events, and a community that keeps showing up and showing out.     📣 Introducing:  GROUND UP A FREE Business Seminar for Beauty Professionals & First-Gen Entrepreneurs On July 19th, we’re taking our mission to the next level with Ground Up, a free business seminar designed to help beauty pros and first-gen entrepreneurs build their businesses with structure, clarity, and confidence. You’ll learn: ✅ How to legally structure your business (LLC, EIN, taxes & more) ✅ Smart financial strategies ✅ Branding + marketing that actually converts ✅ Business tools and systems to help you scale 📍 BK EYELASHES - Phoenix 🎓 Presented by Butterfly Kiss Lash + Integral Business LLC 💼 Featuring support from Little Miss Social, Leo Innovate, and Arched This seminar is everything we wish we had when we started. And now, we’re giving it to you.     💖 Why We Do It Because success shouldn’t be reserved for the lucky or well-connected.   Because collaboration builds stronger communities. Because when we rise together, we stay there. If you’re ready to stop winging it and start winning with purpose, we invite you to be part of the movement. ✨ Let’s build from the Ground Up. RSVP now. Limited seats available. https://bkeyelashes.com/products/ground-up-the-small-business-start-scale-seminar-july-19 #BeautyMob #ButterflyKissLash #InternationalLashExpo #GroundUpSeminar #FirstGenBosses #BeautyProEducation #CollaborationOverCompetition #SupportSmallBusiness #WomenInBusiness

This past weekend, I stepped onto a stage with butterflies in my stomach and a heart full of hope. I didn’t walk away with the crown — but what I did walk away with was something far more powerful. I gained a new community of strong, inspiring, beautiful women who welcomed me with open arms and reminded me that we rise higher when we rise together. I found a new kind of strength, the kind that comes from believing in yourself even when the nerves kick in. I discovered a confidence and motivation that I didn’t even know was inside me — and I plan to carry that forward into every area of my life. To my surprise and honor, I also received The Director’s Award, a recognition that touched me deeply and reminded me that the effort, the heart, and the spirit we bring to every experience truly matter. Perhaps the most meaningful takeaway? The gentle but powerful reminder that it’s okay to step outside of your comfort zone. In fact, that’s exactly where magic happens. This experience has reshaped me. I feel happy. I feel confident. And I feel so incredibly blessed. To the directors, the judges, the other contestants, and everyone who cheered me on — thank you. Your support has meant the world to me. Though I didn’t win the crown, I walked away with something far more valuable: a renewed version of myself. With gratitude,Your Mrs. West Valley 2025

This past weekend in San Diego was more than a getaway — it was a reminder, a reset, and a beautiful reflection of the journey I’m on. Here are a few takeaways I felt deeply: 🔹 You’re never too late. So often we feel behind, like we missed our window — but that’s just noise. You’re right where you need to be. Every step, even the slow ones, are steps forward. 🔹 Motivation comes in so many forms. Sometimes it’s in the energy of a room, a deep conversation, a hug from someone you haven’t seen in years, or watching someone else win. It’s all fuel. 🔹 “The humble don’t stumble.” My personal motto continues to hold true. Staying grounded has brought more clarity, alignment, and genuine connection than anything else. 🔹 Conferences and networking events fuel me. These gatherings aren’t just about learning or marketing. They remind me of my purpose: to make a difference. My goal is always to walk away having impacted at least one artist — whether through advice, encouragement, or just listening. 🔹 Connections are everything. From catching up with childhood friends, to embracing lash community peers, to being with family — it reminded me how important relationships are. They’re the backbone of this journey. 🔹 Now it’s full steam ahead to Mrs. Arizona on the 22nd! This experience is more than a crown — it’s a platform. And that brings me to my WHY: To empower women. To empower entrepreneurs. To empower minorities. To show that no matter where you come from or what you’re up against, you’re capable of building the life you dream about. This weekend, I was reminded that I’m not just chasing success — I’m building legacy. Thanks, San Diego. 💛

In business — especially in the beauty industry — it’s easy to get caught in the hustle. We chase bookings, sell products, post content, answer DMs, and attend events… But somewhere in that swirl of “doing,” we lose something deeply important: 👉 Our WHY. Your why is the reason you started. It’s the heartbeat of your brand, the energy behind your grind, and the compass for every decision you make. When you’re disconnected from it, burnout, confusion, and misalignment creep in. But here’s the good news: You don’t need a total reset — you just need a reconnection. 🔍 What Is Your WHY? Your WHY isn’t just “to make money” or “be your own boss.” Those are outcomes — not purpose. Your WHY might sound like: “I want to create a safe space for women to feel beautiful.” “I want to build a legacy for my family.” “I want to turn my pain into power and help others do the same.” “I want to teach, empower, and uplift the next generation of beauty pros.” When your WHY is clear, your energy is magnetic. Your marketing gets easier. Your work feels lighter. Your path gets clearer. 💭 Signs You’ve Disconnected from Your WHY Not sure if you’ve lost sight of your purpose? Here are a few red flags: You’re unmotivated and uninspired You dread the work that once lit you up You’re always busy but feel unproductive You compare your journey to others and feel behind You don’t know what you’re building anymore If this is you, pause. You don’t need a new brand — you just need a reset. 🧭 How to Reconnect with Your WHY 1.  Ask Yourself the Right Questions Take 10 minutes to journal on this: Why did I start this business? Who am I here to serve? What makes me feel the most alive in my work? What do I want people to remember me for? The more honest you are, the clearer your next steps will become. 2.  Revisit the Impact Moments Look back at: That client who cried tears of joy The review that said, “I’ve never felt this confident.” The student who launched after your course Those moments are proof that your purpose matters. 3.  Unfollow the Noise Trends come and go. But your WHY is timeless. Mute distractions. Say no to anything that doesn’t align with your bigger vision — no matter how shiny it looks. 💡 Why This Matters in Business When you lead with purpose, everything changes: ✅ Your content becomes more authentic ✅ Your offers feel easier to sell ✅ You attract aligned clients and opportunities ✅ You stay consistent — because you’re connected to meaning This is the foundation of a purpose-driven brand. And it’s where real growth begins. 💬 Final Thoughts: Your WHY Is Still There If you’ve felt disconnected lately, you’re not lost — you’re just being invited to realign. Your WHY is still within you. It’s what keeps you grounded. It’s what sets you apart. And it’s what will keep your business sustainable, joyful, and true to you. So take a breath. Refocus. Reconnect. Because clarity and energy don’t start with hustle — they start with purpose. 🖤 👇 What’s Your WHY? Share it in the comments, post it on your mirror, or message us on Instagram @bkeyelashes — we’d love to hear your story. 📩 Want more inspiration like this? Sign up for our email list and get weekly motivation tailored to beauty bosses like you.

Whether you’re just starting out or looking to scale your beauty business, the key to consistent growth isn’t just about talent—it’s about strategy. In this post, I’m sharing five essential tools and habits that every beauty professional should have in place to attract new clients, streamline operations, and build lasting relationships. From the power of a polished business card to the magic of referrals, these steps will help you fill your books and grow with confidence.

Crystal 2.0: Back and Busier Than Ever! It’s been a few weeks since we last caught up, but I’m back and ready to share some BIG updates! Life has been moving at full speed, and to say I’m booked and busy would be an understatement. But honestly? I wouldn’t have it any other way. Mrs. West Valley Arizona 2025 & The Road to Mrs. Arizona First and foremost, I am honored to be the current Mrs. West Valley Arizona 2025! This journey has been incredible, and I’m beyond excited to announce that I’m also in the running for Mrs. Arizona 2025 this June! Representing my community at this level is such a privilege, and I’m bringing everything I’ve got to the competition. Let’s bring that crown home to the West Valley! Crystal 2.0: 30 Pounds Down! Another major milestone—I’m officially down 30 pounds! This transformation has been about so much more than just physical change. It’s been about discipline, mindset, and pushing myself to be the best version of ME. Your support and kind words throughout this journey have meant the world to me. You all inspire me every day, and I hope my journey inspires you too! All Things Lash: ILE AZ, FL, & Miami! BK and the International Lash Expo (ILE) are in full swing, and there’s no slowing down! • ILE Arizona is just 3 weeks away! This event is going to be bigger and better than ever, and I can’t wait to see so many of you there. • Then, in just 5 weeks, I’ll be heading to Florida for the Lash and Nail Expo—another exciting opportunity to connect with industry pros and elevate the beauty game. • And mark your calendars because ILE Miami is coming this September! More details to come, but trust me—you won’t want to miss it. Something Special Coming in May… I may or may not have a special announcement coming in May—but you’ll just have to wait and see! Stay tuned because it’s something I’ve been working hard on, and I can’t wait to share it with you. Leading with Ambition & Integrity Through all of this, I just want to take a moment to express my gratitude. This community is truly something special. Your encouragement, your messages, your support—it all pushes me to show up as the best version of myself every single day. I will always choose to lead with ambition and integrity, and I’m so blessed to have you all on this journey with me. So here’s to crushing goals, making an impact, and bringing that Mrs. Arizona crown home to the West Valley! Let’s do this! Stay tuned—so much more to come! 💖✨

Crystal 2.0: Week 7 Check-In—Mindset, Growth, and Big Changes at BK Time is flying, and here we are—already a third of the way through the Crystal 2.0 journey! This week feels like a milestone, not just because of the progress we’ve made but also because of the lessons learned along the way. If there’s one thing that stands out, it’s how a shift in mindset, paired with hard work, can create real transformation. The Power of Coaching This week, I made a big decision: I’m investing in coaching. Why? Because growth isn’t just about pushing forward on your own—it’s about knowing when to seek guidance and support. Coaching is a tool to unlock new perspectives, sharpen your focus, and ensure that you’re not just running in circles. But this investment isn’t just for me. It’s also for YOU—our amazing BK community. Whether it’s through our products, training programs, or new resources we’re creating, my goal is to ensure that everything we do helps you grow, both in business and in life. Working ON the Business, Not Just IN It I’m thrilled to announce some exciting news: BK has a new team member! Having someone new join us means I can step back and focus on working on the business instead of constantly being caught up in the day-to-day operations. If you’ve

Closing Chapter 2024 and Saying Hello to 2025   Wow, what a year 2024 has been. It was wild, filled with hard lessons, risks, and yes, even heartache. I’ll be honest—it hasn’t all been butterflies and rainbows. But if there’s one thing I’ve learned, it’s that what doesn’t kill you truly does make you stronger.   This year, I took some huge risks, not knowing if they’d pay off. Some did, and some didn’t. But through it all, I discovered something invaluable: the strength of the mind. 2024 has been a year of transformation, making me a stronger mother, a more resilient business owner, and someone who now fully recognizes her potential and worth.   Crystal 2.0 is about so much more than “getting back on track” or “getting healthy.” It’s about rebuilding confidence, growing my business, and nurturing my mental health. It’s about evolving into a better version of myself—step by step, day by day.   Looking ahead to 2025, I’m approaching it with a new mindset: fewer risks, more stability, and an openness to learning. Learning to embrace change, to say “no” when needed, and to accept that I can’t do it all. This year will be about finding balance and building on the lessons of the past.   To my friends, family, and TEAM BK—thank you for being there every step of the way. Your support means more to me than words can ever express. Here’s to a year of growth, learning, and embracing all that 2025 has to offer.   Happy New Year! Let’s make it one to remember.   With love and gratitude, Crystal ❤️