At Butterfly Kiss Lash, we don’t just sell premium lash supplies or teach the art of lash extensions—we build lash careers and create a community that thrives both in-store and online. Whether you’re shopping for pro lash trays, enrolling in our AZ Board-Approved Lash Training Program, or just discovering us for the first time, one thing is true:
If your beauty business isn’t visible on Google, it’s practically invisible to your local clients.
Let’s break down what we offer—and why using Google tools like your Google Business Profile is essential if you’re serious about growing your lash business.
🛍️ Your Local Lash Supply Store in Phoenix, AZ
We’re proud to be the only lash supply store and training academy in the West Valley—serving beauty professionals, students, and salon owners with everything they need to create magic behind the lash bed.
At our shop, you’ll find:
Lash trays (classic, volume, colored, spikes)
Pro adhesives (for every humidity level)
Tweezers, lash mirrors, and tiles
Brow waxes and lash shampoos
New arrivals monthly
We’ve created a space where you can shop, learn, and connect with other artists—and we make sure our store is easy to find online with a fully optimized Google Business Profile.
🎓 Our AZ Board-Approved Lash Training Program
We don’t just sell lashes—we train licensed lash artists ready to launch real careers.
Our Board-Approved Training Program includes:
AZ state-approved curriculum
Pro lash kit included
Hands-on training with models
Sanitation, technique, and client care
Business + branding tips
Certification and mentorship
Small class sizes in Phoenix, AZ
Whether you’re starting from scratch or looking to make your career official, we’re here to help you grow with confidence.
📲 Why Your Lash Business Needs to Be on Google
If your ideal customer types “lash glue near me” or “lash class Phoenix,” and you don’t show up—someone else will. That’s where Google Business Profile comes in.
Here’s why every lash artist or educator needs to be using it:
🔍 1. Google Business Profile = Local Visibility
Show up on Google Maps & search results. Display your hours, photos, website, and reviews all in one place. Most importantly: it’s free.
💬 2. Reviews Build Trust
Positive reviews from real customers boost your credibility and ranking. After each sale or class, ask your clients to share their experience.
📆 3. Posts Work Like Free Mini Ads
Post updates like:
“Now enrolling for next lash training class!”
“New lash trays in stock!”
“Lash glue restock alert!
These appear in search results when people look for your business.
📊 4. Google Insights = Smart Decisions
You’ll see how many people searched for “lash store near me,” clicked for directions, or viewed your photos. Use that data to adjust your offers or marketing.
🧠 Combine Google with Real Community Building
Google helps you get discovered, but community keeps them coming back. At BK Lash, we:
Partner with local beauty schools
Host in-store events and trainings
Offer loyalty perks and same-day pickup
Stay active on social AND Google
This hybrid approach is how you turn clients into loyal customers.
💡 Final Thoughts
In the lash industry, being great at your craft is just one part of success. Visibility is the other half.
At Butterfly Kiss Lash, we believe in combining top-tier supplies, real education, and smart tools like Google Business Profile to grow something bigger than a business—we’re building a movement.
If you’re a lash artist in Arizona—whether you need pro supplies or you’re ready to get licensed—we’re here, and we’re just a Google search away. 💖
📍 Visit us in Phoenix, AZ
🛒 Shop or enroll online: www.eyelashes.com
💬 Questions? Contact us today or leave a Google review if you’ve shopped with us!
#ButterflyKissLash #BeautyMobUniversity #LashTrainingAZ #PhoenixLashSupplies #AZLashLicense #LashBusinessTips #GoogleForSmallBusiness
Crystal 2.0: Week 7 Check-In—Mindset, Growth, and Big Changes at BK
Time is flying, and here we are—already a third of the way through the Crystal 2.0 journey! This week feels like a milestone, not just because of the progress we’ve made but also because of the lessons learned along the way. If there’s one thing that stands out, it’s how a shift in mindset, paired with hard work, can create real transformation.
The Power of Coaching
This week, I made a big decision: I’m investing in coaching. Why? Because growth isn’t just about pushing forward on your own—it’s about knowing when to seek guidance and support. Coaching is a tool to unlock new perspectives, sharpen your focus, and ensure that you’re not just running in circles.
But this investment isn’t just for me. It’s also for YOU—our amazing BK community. Whether it’s through our products, training programs, or new resources we’re creating, my goal is to ensure that everything we do helps you grow, both in business and in life.
Working ON the Business, Not Just IN It
I’m thrilled to announce some exciting news: BK has a new team member! Having someone new join us means I can step back and focus on working on the business instead of constantly being caught up in the day-to-day operations. If you’ve
From Full-Time Mom to Full-Time Entrepreneur: My JourneyAs I watched my children walk into their classrooms for the first time this school year, a mix of emotions washed over me—pride, excitement, and a tinge of nostalgia. This milestone not only marked a new chapter in their lives but also signaled the beginning of a significant transition in mine. With the kids at school, I now have the opportunity to fully immerse myself in my entrepreneurial journey.Embracing ChangeFor years, my primary role has been that of a full-time mom, a job that has been both rewarding and challenging. The decision to step into the world of entrepreneurship was something I had to do for me. Balancing family life with business aspirations required careful planning, late-night brainstorming sessions, and a fair share of sacrifices.Finding My PassionThe idea of launching my own business wasn’t born overnight. It was a gradual realization that I wanted to create something of my own, something that would not only support my family but also inspire others. My passion for beauty and helping others feel their best led me to the world of lash extensions, and thus, BK was born.Overcoming ChallengesStarting a business is never easy, especially when juggling the responsibilities of motherhood. There were days when I questioned my decision, doubted my abilities, and felt overwhelmed by the sheer volume of tasks. However, each challenge was a learning opportunity, teaching me resilience, time management, and the importance of self-care.The Power of CommunityOne of the most invaluable lessons I've learned is the power of community. Whether it's the support of fellow moms, the encouragement from friends, or the advice from seasoned entrepreneurs, I have been fortunate to have a strong support system. This community has been instrumental in my growth, offering guidance, feedback, and motivation when I needed it the most.Balancing ActTransitioning from full-time mom to full-time entrepreneur has required a delicate balancing act. It’s about finding harmony between business goals and family time. I’m learning to set boundaries, prioritize tasks, and delegate when necessary. This balance will allow me to be present for my children while also dedicating time and energy to my business.Looking AheadAs I embark on this new chapter, I am filled with optimism and excitement. The International Lash Expo, our upcoming trainings, and the various projects we have in the pipeline are just the beginning. I am committed to empowering solo artists, supporting women in business, and making a positive impact in the industry.Final ThoughtsTo all the moms out there contemplating a similar journey, know that it is possible. With determination, passion, and a solid support system, you can achieve your entrepreneurial dreams. The road may be challenging, but the rewards are worth every step. Here’s to new beginnings, personal growth, and the pursuit of our passions!
If you are looking for a in depth EBOOK that will outline what has worked for me - check out our digital product: BALANCING ACT.
---Thank you for joining me on this journey. I look forward to sharing more insights, experiences, and tips as I continue to navigate the world of entrepreneurship and being a mom. Stay tuned for more updates, and feel free to reach out if you have any questions or you need any support.
xox,
Crys
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