Do You Really Need a Rebrand — Or Do You Need Guidance?

In the beauty industry—and truly, in life—we underestimate one thing more than anything else: the power of our story. Every struggle. Every win. Every moment you questioned your path. Every moment you decided to keep going anyway. We look at our journey and think, “Who would care? What difference does this make?” But the truth is simple: Someone out there needs your story more than you realize. Your story is someone’s survival guide Somebody is standing exactly where you once stood—afraid to start, afraid to fail, afraid to dream bigger than their circumstances. Your story becomes their permission slip. Your success becomes their evidence. Your resilience becomes their reminder that growth is still possible. When you share how you built your business… How you faced setbacks… How you rebuilt your confidence… How you found purpose in the middle of chaos… You offer a roadmap to someone who feels lost. Your voice does more than inspire—it connects   There’s something powerful about seeing someone who looks like you, sounds like you, hustles like you, and still chooses to rise. We don’t connect with perfection. We connect with real stories: The late nights, the self-doubt, the quiet wins, the tears nobody saw, and the victories that made every struggle worth it. Your transparency becomes a bridge. Your authenticity becomes a lifeline.   Your journey matters—more than you think It’s easy to get lost in the grind of running a beauty business. The appointments, the orders, the deadlines, the content creation, the constant push to grow… But pause for a moment and remember this: You are living a dream that someone else is afraid to say out loud. You are showing your kids, your community, your clients, and other beauty pros what’s possible when you choose courage over comfort. You didn’t come this far to keep your story quiet. Be the change. Be the example. Be the reminder. Your future clients will trust you because of your story. Your community will grow because of your authenticity. Your impact will expand because you were brave enough to share the moments that built you. Not the shiny highlights— but the truth behind them. Story time is coming… And when you share it, you’ll inspire someone to start again. To believe again. To dream again. Because someone out there… needs your story.   Happy Holidays xoxo, Crystal

Everyone wants to be ballin’ — booked out, financially free, and thriving in their beauty business. But here’s the truth most won’t tell you: You can’t be BALLIN’ unless you’re B–ALL–IN. The difference between the artist who stays stuck and the one who takes off isn’t luck — it’s commitment. Being ALL IN means: 💅 Showing up even when you’re tired. 📚 Investing in your education, not just your comfort. 💼 Treating your business like a business, not a side hustle. 🧠 Believing in yourself when no one else does. In the beauty industry, comparison can be loud — but success whispers to those willing to keep showing up. Every educator, every brand owner, every “booked and busy” artist you admire once made the choice to be ALL IN long before the applause. If you want to be booked out and ballin’, you have to move differently, think differently, and believe differently. Being ALL IN doesn’t mean being perfect — it means being consistent. It means growing, learning, and betting on yourself again and again. Because the real luxury? It’s not designer bags or viral moments — it’s discipline. That’s what separates dreamers from doers. ✨ So here’s your reminder, beauty boss: To be BALLIN’… you’ve got to B–ALL–IN. 💸 And speaking of going ALL IN — We’re thrilled to announce that Beyond the Lash Line is expanding into a PODCAST! 🎙️ We’ll be diving even deeper into the real conversations behind the beauty industry — from business growth to mindset shifts, motherhood to money moves. 💖 Will you be our first guest? If you’ve got a story, a journey, or a “why” that others need to hear, we want YOU on Beyond the Lash Line: The Podcast. Stay tuned — the mic is on, and it’s your time to speak beyond the lash line.

There’s a saying that goes, “You’re the average of the five people you spend the most time with.” In business — especially the beauty industry — your circle can be the difference between staying stuck and scaling with confidence. That’s why this quote speaks volumes: “Having the right circle around you is honestly the biggest life upgrade.” Because success isn’t just about hard work and hustle. It’s also about connection, alignment, and who’s sitting at your table. At ILE Miami, we’ve intentionally created a space for: Artists who want more Educators who are generous with knowledge Brand builders looking to collaborate Beauty professionals ready to invest in their growth and each other Whether you’re new to the game or scaling your empire, this is your chance to step into a room that will elevate you. You’ll walk away with: ✔️ New skills ✔️ Strategic direction ✔️ Real friendships and future collabs Your circle determines your ceiling. Let’s raise both at ILE Miami. 🎟️ Grab your ticket now and upgrade your business — and your life. Get My Ticket to ILE Miami xoxo, Crystal

Running a beauty business can be one of the most rewarding journeys—but let’s be honest, it can also feel overwhelming, isolating, and full of questions that Google just can’t answer. Whether you’re a lash artist trying to grow your clientele, a product-based brand owner navigating supply chains, or a beauty educator ready to scale—having a mentor in your corner makes all the difference. And that’s exactly why I created my 1:1 Mentorship Calls. 💡 This isn’t a “pick my brain” session. It’s a power-packed strategy hour made for YOU. After years of working in the beauty industry as an artist, educator, product developer, and now business coach—I know what it’s like to hit roadblocks with no one to call. That’s why these mentorship calls were designed to give beauty entrepreneurs like you a safe space to ask, learn, and build with confidence. Who is this mentorship call for? This 1:1 session is perfect for: Beauty professionals looking to scale or pivot Product-based or lash supply brands trying to increase visibility & sales Small business owners who are ready for more—but not sure how to get there Creatives who want clarity, accountability, and honest feedback What’s included in your mentorship session: 🧠 60-minute Zoom call: A deep dive into your current challenges, goals, and next steps 📝 Pre-call intake form: So we don’t waste a second of your time 📈 Tailored strategy: Built for your business, your market, and your style 💌 Post-call recap: A breakdown of what we discussed + clear action steps to take next ✨ Industry insight: From someone who’s built a brand, launched products, and grown a business in real time Why mentorship matters in the beauty industry The beauty world is constantly evolving—and if you’re serious about building a brand that lasts, mentorship helps you skip the guesswork. You get clarity faster. You make smarter decisions. And you grow with intention, not trial-and-error. Investing in mentorship isn’t just about your business—it’s about your peace of mind. Ready to get ahead? If you’ve been feeling stuck, overwhelmed, or just ready for guidance from someone who truly gets it—this is your sign. 👉 Spots are limited each month so I can give each mentee the time and attention they deserve. 📲 CLICK HERE TO SECURE YOUR CALL or send me a DM on Instagram with the word MENTOR and I’ll send you the link. You don’t have to figure it out alone. Let’s build the beauty business you know you’re capable of. 💕   xoxo, Crys

We’ve All Said “I’ll Do It Later” You know the feeling… “I’ll start next week.” “I just need to finish this one thing first.” “I’ll go next year when I’m more ready.” But let’s be honest—you’re wasting your own time. And the longer you delay taking action, the longer you delay the success that’s waiting on the other side of fear. Perfection Is the Dream Killer of Progress In the beauty industry, especially as lash artists or solo estheticians, we often feel like we need to be more “ready” before we move. More experience. More followers. More confidence. But let me tell you the truth that changed everything for me: Momentum doesn’t wait for perfection. It rewards movement. You Need to Be in the Room Where Growth Happens You’ve been working hard, but maybe you’re stuck in that same quiet lash room, wondering if there’s more. There is. And it’s called ILE Miami. This isn’t just another lash expo. It’s a full-on beauty business experience where: ✅ You connect with educators who’ve built million-dollar beauty brands ✅ You build friendships and collabs that change your business ✅ You leave with a welcome bag worth $299+ (yes, seriously) ✅ You get in the room with people who get it From Scroll to Sold Out: ILE Miami Is Built for YOU Here’s what sets ILE (International Lash Expo) apart from other events: It’s beauty-forward AND business-smartWe’re not just teaching technique—we’re teaching wealth-building, marketing, networking, and how to turn passion into profit. It’s community-firstYou’ll leave with more than freebies—you’ll leave with new besties, mentors, and confidence. It’s not about who you are right nowIt’s about who you’re becoming. Your New Chapter Starts Here If you’re craving inspiration, connection, and a serious glow-up for your business… stop putting it off. 🎟️ Click here to grab your ticket today 📍 Your seat is waiting. ✨ Your breakthrough is coming. And yes—your future self will thank you for saying yes today. xoxo, Crystal

In the beauty industry, people will copy your content, misunderstand your ambition, and side-eye your success. And your job? To let them… and keep showing up like the main character you are. 💖 If you’re a lash artist, brow pro, beauty brand owner, or just getting started as a beauty entrepreneur, you’ve probably felt it: 👉 Someone mimicking your lash map 👉 Another business duplicating your product names 👉 A weird vibe when you post something bold online Here’s the truth: those moments don’t mean you should shrink. They mean you’re being seen.     🌟 You’re Not Just Being Copied — You’re Inspiring Think back to all the times you were: Lashing back-to-back Building your Shopify beauty brand Creating content, showing up, shipping orders Dancing at your silent disco (because self-care counts too) Someone could’ve been watching, judging, maybe even talking behind your back. And what happened? Nothing. You didn’t know. And you still kept winning. ✨     🔥 Here’s What It Really Means: When someone copies you, it means you’re inspiring. When someone’s triggered by your growth, you’re powerful. When someone treats you like competition, you’re clearly doing something right.       💼 Tips for Thriving in the Beauty Industry — No Matter the Noise   1. Let it sting… then let it GO. Feel the hit, then let it pass. Use that energy to fuel your next product launch or client win. 2. Keep receipts, but don’t let them live rent-free. Yes, you see the copycats. But your brand is built on original vision, not imitation. 3. Stay 3 steps ahead. If they’re copying, they’re behind. Keep innovating. Set the standard. 4. Take it as a compliment (even if it’s annoying). You’re doing what they wish they could do. 5. Find your people. That’s why we created Beauty Mob University and host events like ILE (International Lash Expo) — for community, clarity, and collaboration that reminds you: you’re not crazy. You’re just magnetic.     🎯 Remember This You’re not just a beauty professional — you’re a movement. You’re a walking brand. You’re the trend, not the follower. So when they talk… When they copy… When they judge… You’ll still RISE.     📌 Ready to Level Up? Join a community that gets it. Whether you’re scaling your lash brand, launching a new product, or just stepping into your power, we’ve got the tools and tribe to help you grow. 🖤 Beauty Mob University – Online Courses + Mentorship 🖤 ILE Miami – Sept 21–22 | All Access Passes Available Now   #LashBoss #BeautyBrandOwner #BeautyEntrepreneurTips #CopiedButNeverEqualed #WomenInBeauty #BeautyBusinessMentorship #BeautyIndustryTruths #MainCharactHER #LashBrandMarketing #ShopifyBeautyStore #BeautyProBlog #BeautyMobApproved #GlowUpWithConfidence #ArizonaBeautyBoss #MiamiBeautyEvent

At Butterfly Kiss Lash, we don’t just sell premium lash supplies or teach the art of lash extensions—we build lash careers and create a community that thrives both in-store and online. Whether you’re shopping for pro lash trays, enrolling in our AZ Board-Approved Lash Training Program, or just discovering us for the first time, one thing is true: If your beauty business isn’t visible on Google, it’s practically invisible to your local clients. Let’s break down what we offer—and why using Google tools like your Google Business Profile is essential if you’re serious about growing your lash business. 🛍️ Your Local Lash Supply Store in Phoenix, AZ   We’re proud to be the only lash supply store and training academy in the West Valley—serving beauty professionals, students, and salon owners with everything they need to create magic behind the lash bed. At our shop, you’ll find: Lash trays (classic, volume, colored, spikes) Pro adhesives (for every humidity level) Tweezers, lash mirrors, and tiles Brow waxes and lash shampoos New arrivals monthly We’ve created a space where you can shop, learn, and connect with other artists—and we make sure our store is easy to find online with a fully optimized Google Business Profile.       🎓 Our AZ Board-Approved Lash Training Program   We don’t just sell lashes—we train licensed lash artists ready to launch real careers. Our Board-Approved Training Program includes: AZ state-approved curriculum Pro lash kit included Hands-on training with models Sanitation, technique, and client care Business + branding tips Certification and mentorship Small class sizes in Phoenix, AZ Whether you’re starting from scratch or looking to make your career official, we’re here to help you grow with confidence.       📲 Why Your Lash Business Needs to Be on Google If your ideal customer types “lash glue near me” or “lash class Phoenix,” and you don’t show up—someone else will. That’s where Google Business Profile comes in. Here’s why every lash artist or educator needs to be using it:     🔍 1. Google Business Profile = Local Visibility   Show up on Google Maps & search results. Display your hours, photos, website, and reviews all in one place. Most importantly: it’s free.       💬 2. Reviews Build Trust Positive reviews from real customers boost your credibility and ranking. After each sale or class, ask your clients to share their experience.       📆 3. Posts Work Like Free Mini Ads   Post updates like: “Now enrolling for next lash training class!” “New lash trays in stock!” “Lash glue restock alert! These appear in search results when people look for your business.   📊 4. Google Insights = Smart Decisions You’ll see how many people searched for “lash store near me,” clicked for directions, or viewed your photos. Use that data to adjust your offers or marketing. 🧠 Combine Google with Real Community Building Google helps you get discovered, but community keeps them coming back. At BK Lash, we: Partner with local beauty schools Host in-store events and trainings Offer loyalty perks and same-day pickup Stay active on social AND Google This hybrid approach is how you turn clients into loyal customers.     💡 Final Thoughts   In the lash industry, being great at your craft is just one part of success. Visibility is the other half. At Butterfly Kiss Lash, we believe in combining top-tier supplies, real education, and smart tools like Google Business Profile to grow something bigger than a business—we’re building a movement. If you’re a lash artist in Arizona—whether you need pro supplies or you’re ready to get licensed—we’re here, and we’re just a Google search away. 💖     📍 Visit us in Phoenix, AZ 🛒 Shop or enroll online: www.eyelashes.com 💬 Questions? Contact us today or leave a Google review if you’ve shopped with us!     #ButterflyKissLash #BeautyMobUniversity #LashTrainingAZ #PhoenixLashSupplies #AZLashLicense #LashBusinessTips #GoogleForSmallBusiness

In the fast-paced beauty industry, one thing has become crystal clear: collaboration is the new currency—and it’s changing the game. At Butterfly Kiss Lash, International Lash Expo (ILE), and Beauty Mob University, we’ve seen firsthand the power that comes from bringing passionate entrepreneurs together. It’s not just about building brands—it’s about building legacy. We’ve always believed that when women (and allies!) come together with purpose, we don’t just make waves—we create an entire movement. And that’s exactly what we’re doing.   💡 A Vision Rooted in Community Since the start, BK has been more than a lash brand. We’re educators, community leaders, and first-gen entrepreneurs committed to opening doors that weren’t always open for us.   Through ILE, we’ve created platforms where beauty professionals of all levels can learn, network, and grow—while being seen, celebrated, and supported. Beauty Mob University was built from that same energy—offering real education with real results. We don’t believe in gatekeeping. We believe in giving the blueprint, because there’s room for all of us to win. 🔥 The Power of Collaboration What makes our mission even more powerful is the support of other like-minded brands and business owners who share our passion for growth, education, and empowerment. We’re proud to work alongside incredible collaborators who are making just as much impact: ✨ Integral Business LLC – Helping entrepreneurs structure their businesses legally and strategically. Jesus brings unmatched expertise in compliance, taxes, and small biz setup—and will be co-hosting our Ground Up seminar. ✨ Let’s Elevate It – A digital marketing powerhouse helping beauty brands show up and stand out online. From branding to content strategy, they help our community be seen and heard. ✨ Leo Innovate – A tech-forward creative agency turning bold visions into powerful brand experiences through web design, digital tools, and business innovation. ✨ Arched – A brow brand redefining beauty standards, building confidence, and teaching artistry with intention. They’re showing the next generation how to own their niche with pride. These collaborations are rooted in alignment, not just aesthetics. And the results speak for themselves: stronger businesses, sold-out events, and a community that keeps showing up and showing out.     📣 Introducing:  GROUND UP A FREE Business Seminar for Beauty Professionals & First-Gen Entrepreneurs On July 19th, we’re taking our mission to the next level with Ground Up, a free business seminar designed to help beauty pros and first-gen entrepreneurs build their businesses with structure, clarity, and confidence. You’ll learn: ✅ How to legally structure your business (LLC, EIN, taxes & more) ✅ Smart financial strategies ✅ Branding + marketing that actually converts ✅ Business tools and systems to help you scale 📍 BK EYELASHES - Phoenix 🎓 Presented by Butterfly Kiss Lash + Integral Business LLC 💼 Featuring support from Little Miss Social, Leo Innovate, and Arched This seminar is everything we wish we had when we started. And now, we’re giving it to you.     💖 Why We Do It Because success shouldn’t be reserved for the lucky or well-connected.   Because collaboration builds stronger communities. Because when we rise together, we stay there. If you’re ready to stop winging it and start winning with purpose, we invite you to be part of the movement. ✨ Let’s build from the Ground Up. RSVP now. Limited seats available. https://bkeyelashes.com/products/ground-up-the-small-business-start-scale-seminar-july-19 #BeautyMob #ButterflyKissLash #InternationalLashExpo #GroundUpSeminar #FirstGenBosses #BeautyProEducation #CollaborationOverCompetition #SupportSmallBusiness #WomenInBusiness

This past weekend, I stepped onto a stage with butterflies in my stomach and a heart full of hope. I didn’t walk away with the crown — but what I did walk away with was something far more powerful. I gained a new community of strong, inspiring, beautiful women who welcomed me with open arms and reminded me that we rise higher when we rise together. I found a new kind of strength, the kind that comes from believing in yourself even when the nerves kick in. I discovered a confidence and motivation that I didn’t even know was inside me — and I plan to carry that forward into every area of my life. To my surprise and honor, I also received The Director’s Award, a recognition that touched me deeply and reminded me that the effort, the heart, and the spirit we bring to every experience truly matter. Perhaps the most meaningful takeaway? The gentle but powerful reminder that it’s okay to step outside of your comfort zone. In fact, that’s exactly where magic happens. This experience has reshaped me. I feel happy. I feel confident. And I feel so incredibly blessed. To the directors, the judges, the other contestants, and everyone who cheered me on — thank you. Your support has meant the world to me. Though I didn’t win the crown, I walked away with something far more valuable: a renewed version of myself. With gratitude,Your Mrs. West Valley 2025

This past weekend in San Diego was more than a getaway — it was a reminder, a reset, and a beautiful reflection of the journey I’m on. Here are a few takeaways I felt deeply: 🔹 You’re never too late. So often we feel behind, like we missed our window — but that’s just noise. You’re right where you need to be. Every step, even the slow ones, are steps forward. 🔹 Motivation comes in so many forms. Sometimes it’s in the energy of a room, a deep conversation, a hug from someone you haven’t seen in years, or watching someone else win. It’s all fuel. 🔹 “The humble don’t stumble.” My personal motto continues to hold true. Staying grounded has brought more clarity, alignment, and genuine connection than anything else. 🔹 Conferences and networking events fuel me. These gatherings aren’t just about learning or marketing. They remind me of my purpose: to make a difference. My goal is always to walk away having impacted at least one artist — whether through advice, encouragement, or just listening. 🔹 Connections are everything. From catching up with childhood friends, to embracing lash community peers, to being with family — it reminded me how important relationships are. They’re the backbone of this journey. 🔹 Now it’s full steam ahead to Mrs. Arizona on the 22nd! This experience is more than a crown — it’s a platform. And that brings me to my WHY: To empower women. To empower entrepreneurs. To empower minorities. To show that no matter where you come from or what you’re up against, you’re capable of building the life you dream about. This weekend, I was reminded that I’m not just chasing success — I’m building legacy. Thanks, San Diego. 💛

In business — especially in the beauty industry — it’s easy to get caught in the hustle. We chase bookings, sell products, post content, answer DMs, and attend events… But somewhere in that swirl of “doing,” we lose something deeply important: 👉 Our WHY. Your why is the reason you started. It’s the heartbeat of your brand, the energy behind your grind, and the compass for every decision you make. When you’re disconnected from it, burnout, confusion, and misalignment creep in. But here’s the good news: You don’t need a total reset — you just need a reconnection. 🔍 What Is Your WHY? Your WHY isn’t just “to make money” or “be your own boss.” Those are outcomes — not purpose. Your WHY might sound like: “I want to create a safe space for women to feel beautiful.” “I want to build a legacy for my family.” “I want to turn my pain into power and help others do the same.” “I want to teach, empower, and uplift the next generation of beauty pros.” When your WHY is clear, your energy is magnetic. Your marketing gets easier. Your work feels lighter. Your path gets clearer. 💭 Signs You’ve Disconnected from Your WHY Not sure if you’ve lost sight of your purpose? Here are a few red flags: You’re unmotivated and uninspired You dread the work that once lit you up You’re always busy but feel unproductive You compare your journey to others and feel behind You don’t know what you’re building anymore If this is you, pause. You don’t need a new brand — you just need a reset. 🧭 How to Reconnect with Your WHY 1.  Ask Yourself the Right Questions Take 10 minutes to journal on this: Why did I start this business? Who am I here to serve? What makes me feel the most alive in my work? What do I want people to remember me for? The more honest you are, the clearer your next steps will become. 2.  Revisit the Impact Moments Look back at: That client who cried tears of joy The review that said, “I’ve never felt this confident.” The student who launched after your course Those moments are proof that your purpose matters. 3.  Unfollow the Noise Trends come and go. But your WHY is timeless. Mute distractions. Say no to anything that doesn’t align with your bigger vision — no matter how shiny it looks. 💡 Why This Matters in Business When you lead with purpose, everything changes: ✅ Your content becomes more authentic ✅ Your offers feel easier to sell ✅ You attract aligned clients and opportunities ✅ You stay consistent — because you’re connected to meaning This is the foundation of a purpose-driven brand. And it’s where real growth begins. 💬 Final Thoughts: Your WHY Is Still There If you’ve felt disconnected lately, you’re not lost — you’re just being invited to realign. Your WHY is still within you. It’s what keeps you grounded. It’s what sets you apart. And it’s what will keep your business sustainable, joyful, and true to you. So take a breath. Refocus. Reconnect. Because clarity and energy don’t start with hustle — they start with purpose. 🖤 👇 What’s Your WHY? Share it in the comments, post it on your mirror, or message us on Instagram @bkeyelashes — we’d love to hear your story. 📩 Want more inspiration like this? Sign up for our email list and get weekly motivation tailored to beauty bosses like you.

Whether you’re just starting out or looking to scale your beauty business, the key to consistent growth isn’t just about talent—it’s about strategy. In this post, I’m sharing five essential tools and habits that every beauty professional should have in place to attract new clients, streamline operations, and build lasting relationships. From the power of a polished business card to the magic of referrals, these steps will help you fill your books and grow with confidence.

Crystal 2.0: Back and Busier Than Ever! It’s been a few weeks since we last caught up, but I’m back and ready to share some BIG updates! Life has been moving at full speed, and to say I’m booked and busy would be an understatement. But honestly? I wouldn’t have it any other way. Mrs. West Valley Arizona 2025 & The Road to Mrs. Arizona First and foremost, I am honored to be the current Mrs. West Valley Arizona 2025! This journey has been incredible, and I’m beyond excited to announce that I’m also in the running for Mrs. Arizona 2025 this June! Representing my community at this level is such a privilege, and I’m bringing everything I’ve got to the competition. Let’s bring that crown home to the West Valley! Crystal 2.0: 30 Pounds Down! Another major milestone—I’m officially down 30 pounds! This transformation has been about so much more than just physical change. It’s been about discipline, mindset, and pushing myself to be the best version of ME. Your support and kind words throughout this journey have meant the world to me. You all inspire me every day, and I hope my journey inspires you too! All Things Lash: ILE AZ, FL, & Miami! BK and the International Lash Expo (ILE) are in full swing, and there’s no slowing down! • ILE Arizona is just 3 weeks away! This event is going to be bigger and better than ever, and I can’t wait to see so many of you there. • Then, in just 5 weeks, I’ll be heading to Florida for the Lash and Nail Expo—another exciting opportunity to connect with industry pros and elevate the beauty game. • And mark your calendars because ILE Miami is coming this September! More details to come, but trust me—you won’t want to miss it. Something Special Coming in May… I may or may not have a special announcement coming in May—but you’ll just have to wait and see! Stay tuned because it’s something I’ve been working hard on, and I can’t wait to share it with you. Leading with Ambition & Integrity Through all of this, I just want to take a moment to express my gratitude. This community is truly something special. Your encouragement, your messages, your support—it all pushes me to show up as the best version of myself every single day. I will always choose to lead with ambition and integrity, and I’m so blessed to have you all on this journey with me. So here’s to crushing goals, making an impact, and bringing that Mrs. Arizona crown home to the West Valley! Let’s do this! Stay tuned—so much more to come! 💖✨

Crystal 2.0: Week 7 Check-In—Mindset, Growth, and Big Changes at BK Time is flying, and here we are—already a third of the way through the Crystal 2.0 journey! This week feels like a milestone, not just because of the progress we’ve made but also because of the lessons learned along the way. If there’s one thing that stands out, it’s how a shift in mindset, paired with hard work, can create real transformation. The Power of Coaching This week, I made a big decision: I’m investing in coaching. Why? Because growth isn’t just about pushing forward on your own—it’s about knowing when to seek guidance and support. Coaching is a tool to unlock new perspectives, sharpen your focus, and ensure that you’re not just running in circles. But this investment isn’t just for me. It’s also for YOU—our amazing BK community. Whether it’s through our products, training programs, or new resources we’re creating, my goal is to ensure that everything we do helps you grow, both in business and in life. Working ON the Business, Not Just IN It I’m thrilled to announce some exciting news: BK has a new team member! Having someone new join us means I can step back and focus on working on the business instead of constantly being caught up in the day-to-day operations. If you’ve

Closing Chapter 2024 and Saying Hello to 2025   Wow, what a year 2024 has been. It was wild, filled with hard lessons, risks, and yes, even heartache. I’ll be honest—it hasn’t all been butterflies and rainbows. But if there’s one thing I’ve learned, it’s that what doesn’t kill you truly does make you stronger.   This year, I took some huge risks, not knowing if they’d pay off. Some did, and some didn’t. But through it all, I discovered something invaluable: the strength of the mind. 2024 has been a year of transformation, making me a stronger mother, a more resilient business owner, and someone who now fully recognizes her potential and worth.   Crystal 2.0 is about so much more than “getting back on track” or “getting healthy.” It’s about rebuilding confidence, growing my business, and nurturing my mental health. It’s about evolving into a better version of myself—step by step, day by day.   Looking ahead to 2025, I’m approaching it with a new mindset: fewer risks, more stability, and an openness to learning. Learning to embrace change, to say “no” when needed, and to accept that I can’t do it all. This year will be about finding balance and building on the lessons of the past.   To my friends, family, and TEAM BK—thank you for being there every step of the way. Your support means more to me than words can ever express. Here’s to a year of growth, learning, and embracing all that 2025 has to offer.   Happy New Year! Let’s make it one to remember.   With love and gratitude, Crystal ❤️

Week 5: Grateful   Merry Christmas, famILY!   This week is all about gratitude, and honestly, grateful feels like an understatement. My heart is so full—I’m beyond grateful for life and everything that comes with it.   Let me start with a little update: I’m officially down 11 pounds! This journey has been challenging, but I feel better than ever, both physically and mentally. It’s a reminder that every small step forward counts, and I’m truly thankful for the strength and persistence to keep going.   But more than that, I’m grateful for the people who surround me. My support system is incredible. I’m grateful for my family, my health, and for moments that remind me why life is so beautiful.   Speaking of beautiful moments, Camila saw Santa this week. When he asked her what she wanted for Christmas, she said, “I want everyone in the world to be healthy and happy.” Hearing those words stopped me in my tracks. I don’t know what I did to deserve her, but I know for sure that I’m doing something right.   Her wish was a powerful reminder that these little munchkins need me as much as I need them. Being a mom isn’t always easy, but moments like this make me realize I’m a great mom—and I’m so grateful for the privilege of raising these incredible kids.   As we wrap up Week 5, I’m sending love, light, and endless gratitude your way. Merry Christmas, everyone. May your holidays be filled with joy, health, and so much love. Happy Holidays, Crystal

Transformation is a journey, not a destination. Over the past few weeks, I’ve been reflecting deeply on how my own path—marked by challenges, heartache, and resilience—has shaped the person I am today. As I embrace Crystal 2.0, I feel compelled to share my story in the hope that it will inspire others to find their own strength and purpose. From Education to Beauty My journey didn’t start in beauty. I earned a Master’s in Education and worked tirelessly in the public school system, dedicating 7 to 12 hours a day to my students. While it was a secure job with excellent benefits, it left me drained. Deep down, I knew this wasn’t a sustainable path, especially if I wanted to start a family. Everything changed when I became pregnant with baby Rose. Baby Rose never made it to this earth—I suffered a miscarriage at 18 weeks. That loss turned my world upside down and forced me to reevaluate my life. I realized I couldn’t continue working in an environment where I was defined by an employee ID number and was ultimately replaceable. That’s when lashes entered my life. I began learning and mastering the craft, pouring myself into it while on medical leave with my rainbow baby, Camila in 2017. After Camila’s birth, I took a short break, only to discover I was expecting again! With two babies under two, my hands were full, but lashes stayed in my heart.   Finding Strength in Change In 2019, my husband, Carlos, made a career change that relocated our family to Washington State. Moving away from our family and friends left me feeling lost and isolated. Lashing re-entered my life, not just as a skill but as therapy. It gave me a way to connect with others during a difficult time. I didn’t lash for everyone—only for those who needed support, like my babysitter and house cleaner, in exchange for their help. Then COVID hit in 2020, and the world changed. I realized I needed to do more to provide for my family. That’s when the idea for Butterfly Kiss was born. The pandemic created an opportunity to focus on product testing and development, as many factories were operating at slower speeds. Carlos handed me $5,000 with one challenge: Turn this into something. I was determined to succeed. What started as a small dream grew into something far greater than I could have imagined. Today, Butterfly Kiss is more than just a brand—it’s a symbol of heartache, resilience, community, and independence.   A Journey of Transformation This journey of transformation has been about so much more than business. It’s been about rediscovering myself, building a life I love, and honoring baby Rose, who I carry in my heart every day. Baby Rose would be so proud of her mama. Sharing my story has reminded me of the power of vulnerability and connection. If this transformation has taught me anything, it’s that every step forward matters, no matter how small. Your story—no matter how painful or uncertain—can inspire someone else to keep going.   Share Your Story If you have a story, I encourage you to share it. You never know who you might help or inspire along their journey. Our stories connect us and remind us that we are not alone in our struggles or triumphs. As I embrace Crystal 2.0, I feel a renewed sense of purpose and gratitude. Lashes didn’t just change my career—they transformed my life. Here’s to growth, resilience, and the courage to keep moving forward.

Week 3: The Power of Networking and Sharing Your Story   This past week, I had the incredible opportunity to attend the Catalyst Mastermind event in Ft. Lauderdale FL, and let me tell you—it was everything I needed to end 2024 on a high note and step into 2025 with clarity and purpose.   The energy in that room was nothing short of powerful and motivational. It gave me the kick in the you-know-what I needed to refocus, realign, and reignite the fire within. Between this event and fully stepping into Crystal 2.0, I’m feeling unstoppable. But here’s the thing: it wasn’t just about the motivation or even the incredible speakers—it was about the people. These women and men are my people. The love and support I felt from everyone reminded me how truly blessed I am. One of the most touching moments of the night was when the sweetest girl handed me flowers and dear friends prayed over me. These moments I’ll never forget—pure kindness, love, and connection. Moments like these remind me why I’m a firm believer that people are brought into your life for a reason—and boy, did I feel that last weekend. Rosa, my girl. We locked in. I am so incredibly honored to be in your circle. You have opened my eyes to so much, and I’m forever grateful for your wisdom, support, and friendship. Being around you is a blessing, and I’m honored to have you in my life. When you immerse yourself in spaces like this, you’re not just learning—you’re connecting. Every conversation is an opportunity to grow, to collaborate, and to be inspired. You never know who might offer you a perspective you’ve never considered or open a door you didn’t know existed. I also had an important realization: sharing your story matters. Too often, we hold back, thinking our experiences are too ordinary or that no one would care. But the truth is, your story could be the spark someone else needs to take action, to dream bigger, or to believe that they can overcome their own obstacles. Attending this event reminded me that every struggle, every breakthrough, and every lesson I’ve learned has value—not just for me, but for others. If I’m not sharing my journey, I’m doing a disservice to the people who might see themselves in my story. So, here’s my challenge to you: make 2025 the year you invest in you. Show up to the events. Put yourself in the room with people who challenge and inspire you. Build those connections that can take your life and business to the next level. And don’t be afraid to share your story—it could be the reason someone else finally believes in their own potential. This is what Crystal 2.0 is all about: stepping out of my comfort zone, moving with purpose, and showing others that they can, too. Let’s make 2025 the year we move mountains—together.

Two weeks in, and I’m already seeing and feeling the difference! I’m officially down 6 pounds, but this journey is about so much more than the number on the scale. I’m feeling stronger, more focused, and more confident with each passing day.   One of the biggest shifts for me has been starting my mornings with the motto: Look Good, Feel Good. It’s a simple reminder that when I take pride in my appearance, it impacts how I feel and carry myself throughout the day. I’ve been making it a point to get ready daily—no more staying in lounge clothes all day. It’s amazing how this small act has boosted my mood and energy.   And the compliments—wow. Both on social media or from people in the store, the positive feedback has been overwhelming in the best way. It’s incredible to feel that my hard work and commitment are not only making me feel better but are noticeable to others, too. To everyone who’s reached out with kind words: thank you! Your encouragement keeps me going.   This weekend, I’m heading to Miami for a mastermind event—a little business mixed with a much-needed mini vacation. It’s the perfect opportunity to take a step back, recharge, and focus on my goals for 2025. Big things are coming, and I’m so excited to start turning those dreams into reality.   On the business side, we just wrapped up an amazing Black Friday/Cyber Monday weekend. It was a whirlwind of packaging orders and sending out hundreds of dollars worth of free gifts to thank our incredible customers. If you placed an order or supported us in any way—thank you so much! Your loyalty means the world to me, and I’m thrilled to give back in every way I can.   As I head into Week 3, I’m feeling more motivated than ever. This journey isn’t just about weight loss; it’s about becoming the best version of myself—mentally, physically, and professionally. Each day brings new challenges, but also new opportunities to grow and thrive.   Thank you for being part of this transformation journey with me. I can’t wait to see what Week 3 brings! ❤️

This week marked the start of something new for me— week 1 of Crystal 2.0. I’ve decided to focus on self-care, because let’s face it, when life and business get busy, taking care of ourselves often falls to the bottom of the list. But not anymore!   For the first time in six or seven months, I made time to get my hair done. It felt so good to refresh my look and take a moment just for me. And after LashCon, I finally got my lashes done again, which was long overdue. I still haven’t had a pedicure since ILE Miami (I know, I know!), but hey, this is a journey, and we’re making progress!   Self-care isn’t just about vanity—it’s about how it makes you feel. When you look good, you feel good, and that energy spills into everything you do. Whether you’re running a business, managing a household, or chasing big dreams, taking care of yourself gives you the confidence and energy to handle it all.   This week was a reminder of why self-care matters and how easy it is to overlook it. As entrepreneurs, parents, or anyone juggling a busy life, it’s easy to pour all your energy into others and leave nothing for yourself. But here’s the truth: you can’t pour from an empty cup.   So, if you’ve been neglecting yourself lately, let this be your reminder to start small. Schedule that appointment, treat yourself to something you’ve been putting off, or even take a moment to rest.   As Thanksgiving approaches, I’m reflecting on the importance of gratitude—not just for others, but for the ability to grow, change, and invest in myself. I hope this inspires you to do the same.   And now, it’s time to gear up for the madness of Black Friday and Cyber Monday. But this time, I’m going into it refreshed and ready to crush it.   Here’s to self-care, growth, and becoming the best version of ourselves. Let’s do this!   How are you prioritizing self-care this week? Let me know in the comments—I’d love to hear your journey!   xoxo Crys

Getting Crystal Back: My 20-Week Journey to Prioritize Myself   Over the last eight years, I’ve played so many roles: mom of three, business owner, event organizer, and let’s be honest, wearer of all hats. But if I’m really honest, I’ve neglected one of the most important roles of all—being me. Somewhere in the hustle and the responsibilities, I lost sight of who I am outside of the roles I play.   But not anymore. Today, I’m making a commitment: to myself, my mental health, and to getting Crystal back.   Why This Matters   Mental health isn’t just a buzzword; it’s the foundation for everything we do. Yet, as moms, entrepreneurs, or busy professionals, we’re often the first to push our needs aside. It’s easier to focus on taking care of everyone else, ensuring the business runs smoothly, or hitting the next goal. But here’s the hard truth: when we keep putting ourselves last, we’re not showing up as our best selves.   I’ve spent years prioritizing everything and everyone else. I thought, “I’ll take care of me later,” but later kept getting pushed further away. My confidence has taken a hit, my self-esteem has waned, and I’ve found myself running on fumes more times than I can count.   If this resonates with you, know this: you are not alone.   My 20-Week Journey   Starting today, I’m embarking on a 20-week journey to rebuild my confidence, restore my mental health, and learn to put myself first. This is not about perfection. It’s about progress.   Over the next five months, I’ll be focusing on: 1. Mental Health Care: Seeking therapy, practicing mindfulness, and creating habits that support mental clarity. 2. Physical Wellness: Moving my body in ways that feel good and prioritizing nutrition that fuels my energy. 3. Confidence Building: Setting small, achievable goals that remind me of my capabilities. 4. Self-Discovery: Rediscovering hobbies and passions I’ve let fall by the wayside.   Why I’m Sharing This   I could have kept this journey private, but I believe in the power of community and accountability. More importantly, I know I’m not the only one who feels this way.   Maybe you’re a mom who feels like she’s lost herself in the day-to-day grind. Maybe you’re a business owner who’s burned out from the constant pressure to succeed. Maybe you’re someone who’s simply tired of putting yourself last.   Wherever you are, I want you to know you’re not alone, and it’s okay to say, “I need a reset.”   Let’s Do This Together   I’ll be documenting every step of this journey—the wins, the challenges, the moments of doubt, and the breakthroughs. My hope is that by sharing my story, you’ll feel inspired to take even the smallest step toward prioritizing your mental health and well-being.   If you’re feeling stuck, overwhelmed, or disconnected from yourself, maybe this is your sign to join me. Whether you start your own journey or simply follow along, know that we’re in this together.   Final Thoughts   This isn’t just about me getting Crystal back—it’s about showing all of us that it’s okay to pause, reassess, and choose you. You can’t pour from an empty cup, and it’s time we stop feeling guilty for filling ours first.   So, buckle up, buttercups! It’s going to be a wild ride, but I promise it’ll be worth it. Let’s make this the season we prioritize our mental health, rediscover our confidence, and step into our power.   Are you ready? Let’s go!   Would you like to follow along or share your own journey? Let me know in the comments—I’d love to hear from you.   #MentalHealthMatters #SelfLoveJourney #ConfidenceComeback #PrioritizeYourself

Entering the world of product development and sales can be an exciting venture, but it is far from the fairy tale often portrayed on social media. If you’re considering launching your own product, it’s crucial to understand the complexities and potential pitfalls involved. While it may seem controversial to some, the following advice could be the difference between long-term success and a swift exit from the business world.#### 1. Protect Your Business: Don’t Use Brand Logos Without Proper LicensingOne of the quickest ways to derail your business is by using a brand’s logo or name on your products without the proper paperwork or licensing agreements. This might seem like a shortcut to establishing credibility, but it’s a legal minefield. Trademark infringement lawsuits can be costly and time-consuming, often resulting in significant financial loss or even the closure of your business. If you’re serious about your brand, do it right from the start—ensure you have all the necessary permissions and licenses in place. This not only protects your business but also builds a foundation of trust with your customers.#### 2. Social Media: The Illusion of SuccessIt’s easy to get caught up in the glamorous portrayal of entrepreneurship on social media. Perfectly curated feeds show off successful product launches, massive sales, and seemingly effortless growth. However, it’s important to remember that social media is often a highlight reel, not a true reflection of the hard work, challenges, and setbacks involved in creating and selling a product. Not everyone who tries to launch a product succeeds. The market is competitive, and the road to success is paved with careful planning, constant adaptation, and, often, failure. Don’t let the facade of social media lead you into thinking that success comes easily or quickly.#### 3. Master One Area Before ExpandingAs an entrepreneur, you may feel the urge to dive into multiple aspects of your business simultaneously. While ambition is commendable, it’s more strategic to focus on one area of your business at a time. Whether it’s perfecting your product, building your brand, or establishing a solid sales funnel, ensure that each piece is fully functional and profitable before moving on to the next. This approach not only reduces overwhelm but also allows you to build a strong, sustainable business foundation.#### 4. Keep Your Sales Figures and Financial Success PrivateWhile it may be tempting to share your sales numbers or post images of large stacks of cash on social media, it’s wise to keep these details confidential. Publicly disclosing your financial success can put a target on your back, attracting unwanted attention from competitors, fraudsters, or even regulators. The business world is full of risks, and it’s better to play it safe by keeping sensitive information private. Remember, not everyone who follows you on social media has your best interests at heart.#### 5. Stay Humble: Success Is Never GuaranteedIn business, there will be high months and low months—sales are never guaranteed. It’s important to stay humble and grounded, even during periods of success. Complacency and greed can lead to poor decision-making and ultimately harm your business. Always keep an eye on the bigger picture and be prepared for the inevitable ups and downs that come with entrepreneurship. Our economy and industry are ever-changing, and a thriving business today could face challenges tomorrow. Staying humble and adaptable is key to long-term success.### ConclusionProduct development and sales are not for the faint of heart. It’s a journey that requires careful planning, legal diligence, strategic focus, and a strong sense of humility. By following these guidelines, you’ll be better equipped to navigate the challenges and build a business that stands the test of time. Remember, success isn’t just about making money—it’s about creating something meaningful and sustainable in the long run.   see you next time! xoxo Crys

Your Instagram profile is your digital business card, and in many cases, it's the first interaction potential customers have with your brand. Whether you're a solo beauty artist, a business owner, or an influencer, your profile should make a lasting impression and clearly communicate who you are and what you offer. One of the most critical components of this is your Instagram bio—your mini portfolio that can make or break a visitor's decision to follow or engage with you.•What to Include in Your Instagram BioYour bio should be a concise yet powerful statement of who you are, what you do, and what sets you apart. Here are the key elements you should include:- **Who You Are:** Start with a brief description that sums up your identity. Are you a lash artist, beauty educator, or digital marketing guru? Make this clear from the get-go. - **What You Offer:** Highlight your services, products, or expertise. This helps visitors immediately understand what value you can bring to them. - **Your Unique Selling Proposition (USP):** What makes you different from others in your niche? Whether it's your years of experience, a signature technique, or a unique product line, be sure to mention it. - **Call to Action (CTA):** Direct your audience to take action, whether it’s visiting your website, booking a service, or reading your latest ebook. Including a CTA ensures that your profile not only informs but also converts.- **Contact Information:** Make it easy for people to get in touch. Use the contact options provided by Instagram, such as email or phone buttons, or include a direct link in your bio.•What People Are Looking For When SearchingWhen potential followers search for accounts like yours, they’re looking for specific things:- **Relevance:** Does your profile seem relevant to their needs or interests? A clear bio ensures that they can instantly identify with your brand. - **Credibility:** A well-crafted bio with professional language and clear information builds trust. Testimonials, achievements, or affiliations can further enhance your credibility. - **Engagement:** Your content should reflect your bio. If your bio says you’re a lash artist, your posts should showcase your work, client testimonials, and perhaps even tutorials or tips.•What is Searchable on Your Instagram ProfileInstagram’s search function is quite powerful, and optimizing your profile can help you appear in more relevant searches. Here’s what’s searchable:- **Username and Name Field:** These are the most important elements for searchability. Include relevant keywords in your username and name field. If you’re a lash artist, incorporating “lashes” into your name can make you easier to find.- **Bio:** While the bio itself isn’t directly searchable, the words you use can still impact search results. Instagram’s algorithm takes into account the relevance of your entire profile, so keywords here matter too.- **Hashtags:** While not directly part of your profile, using industry-specific hashtags in your posts can also increase the chances of your profile being discovered.•How Important Are Keywords?Keywords are crucial on Instagram, just as they are in any other aspect of digital marketing. They help the algorithm understand what your profile is about and match it with users searching for related content. - **Include Keywords in Your Name and Bio:** For example, if you’re a lash artist, “Lash Extensions,” “Volume Lashes,” or “Beauty Expert” should be part of your profile.- **Use Industry-Specific Terms:** Keywords specific to your niche not only attract the right audience but also enhance your profile’s visibility in search results.•Does Your Profile Make Sense to Your Ideal Customer?If you ever have doubts about whether your profile is clear and engaging, a simple test can be to ask a family member or friend to read it over. If they can’t immediately guess what you do or offer, it’s a sign that you need to refine your bio. Remember, your Instagram bio is more than just a collection of words—it’s your portfolio, and it should showcase your brand’s essence in a way that resonates with your ideal customer.In summary, your Instagram profile is a powerful tool for building your brand and attracting customers. By carefully crafting your bio, using the right keywords, and ensuring that your profile speaks directly to your target audience, you can create a digital presence that truly stands out. Don’t underestimate the power of a well-optimized profile—it could be the key to your next big opportunity.   xoxo, Crystal

From Full-Time Mom to Full-Time Entrepreneur: My JourneyAs I watched my children walk into their classrooms for the first time this school year, a mix of emotions washed over me—pride, excitement, and a tinge of nostalgia. This milestone not only marked a new chapter in their lives but also signaled the beginning of a significant transition in mine. With the kids at school, I now have the opportunity to fully immerse myself in my entrepreneurial journey.Embracing ChangeFor years, my primary role has been that of a full-time mom, a job that has been both rewarding and challenging. The decision to step into the world of entrepreneurship was something I had to do for me. Balancing family life with business aspirations required careful planning, late-night brainstorming sessions, and a fair share of sacrifices.Finding My PassionThe idea of launching my own business wasn’t born overnight. It was a gradual realization that I wanted to create something of my own, something that would not only support my family but also inspire others. My passion for beauty and helping others feel their best led me to the world of lash extensions, and thus, BK was born.Overcoming ChallengesStarting a business is never easy, especially when juggling the responsibilities of motherhood. There were days when I questioned my decision, doubted my abilities, and felt overwhelmed by the sheer volume of tasks. However, each challenge was a learning opportunity, teaching me resilience, time management, and the importance of self-care.The Power of CommunityOne of the most invaluable lessons I've learned is the power of community. Whether it's the support of fellow moms, the encouragement from friends, or the advice from seasoned entrepreneurs, I have been fortunate to have a strong support system. This community has been instrumental in my growth, offering guidance, feedback, and motivation when I needed it the most.Balancing ActTransitioning from full-time mom to full-time entrepreneur has required a delicate balancing act. It’s about finding harmony between business goals and family time. I’m learning to set boundaries, prioritize tasks, and delegate when necessary. This balance will allow me to be present for my children while also dedicating time and energy to my business.Looking AheadAs I embark on this new chapter, I am filled with optimism and excitement. The International Lash Expo, our upcoming trainings, and the various projects we have in the pipeline are just the beginning. I am committed to empowering solo artists, supporting women in business, and making a positive impact in the industry.Final ThoughtsTo all the moms out there contemplating a similar journey, know that it is possible. With determination, passion, and a solid support system, you can achieve your entrepreneurial dreams. The road may be challenging, but the rewards are worth every step. Here’s to new beginnings, personal growth, and the pursuit of our passions! If you are looking for a in depth EBOOK that will outline what has worked for me - check out our digital product: BALANCING ACT. ---Thank you for joining me on this journey. I look forward to sharing more insights, experiences, and tips as I continue to navigate the world of entrepreneurship and being a mom. Stay tuned for more updates, and feel free to reach out if you have any questions or you need any support.   xox, Crys

Building a social media following and converting them into sales for your new lash brand, involves a strategic approach. Here’s a step-by-step guide:1. **Define Your Target Audience** - **Identify** who your ideal customers are (age, location, interests). - **Understand** their needs and preferences.2. **Create High-Quality Content** - **Showcase** your lashes with professional photos and videos. - **Share** behind-the-scenes content to build a personal connection. - **Educate** your audience with tips, tutorials, and product benefits.3. **Engage Consistently** - **Respond** to comments and messages promptly. - **Encourage** user-generated content by asking customers to share their looks. - **Host** Q&A sessions, live demos, or contests to increase engagement.4. **Leverage Influencers and Collaborations** - **Partner** with beauty influencers or lash artists who align with your brand. - **Offer** them free products in exchange for honest reviews and exposure.5. **Utilize Paid Advertising** - **Run targeted ads** on platforms like Instagram and Facebook to reach a broader audience. - **Promote** special offers, new products, or sales events through these ads.6. **Optimize Your Social Media Profiles** - **Ensure** your bio includes a clear description of your brand and a link to your website. - **Use** high-quality images and maintain a cohesive aesthetic.7. **Build a Community** - **Create** a hashtag for your brand and encourage followers to use it. - **Feature** customer testimonials and reviews on your feed.8. **Track and Analyze Performance** - **Monitor** your social media metrics to understand what content performs best. - **Adjust** your strategy based on insights and feedback.9. **Offer Promotions and Discounts** - **Share** exclusive discounts or promotions for your social media followers. - **Create** limited-time offers to encourage immediate purchases.10. **Follow Up with Email Marketing** - **Collect** email addresses through your website or social media. - **Send** newsletters with updates, promotions, and exclusive content to nurture leads.By following these steps, you can effectively build a loyal social media following and convert them into customers for your beauty based product line and business.

A Commitment to Our Community:At BK, our mission extends beyond providing high-quality products and beauty apparel. We are deeply committed to empowering and supporting the community that has supported us. This commitment is at the heart of everything we do, from organizing events to creating resources that help beauty professionals thrive.Celebrating Our Community at the International Lash ExpoOne of the ways we demonstrate our dedication is through the International Lash Expo, a premier event designed to bring together lash artists, beauty professionals, and enthusiasts from around the world. This year, we are excited to host the expo on September 15 & 16 at the Miami Airport Convention Center and in Arizona March 2025. The event will feature a variety of workshops, live demonstrations, and networking opportunities.A highlight of the expo will be our Q&A panel on 'EMPOWERING THE SOLO ARTIST.' This session is especially close to our hearts, as it provides a platform for solo practitioners to share their experiences, challenges, and triumphs. We believe that by fostering a supportive and collaborative environment, we can help each other reach new heights.Introducing Our New eBooksIn addition to organizing events, we are also focused on providing valuable educational resources. Over the past few months, we have been hard at work creating a series of eBooks aimed at helping beauty professionals and entrepreneurs succeed. Our latest titles include:- **'The Do's and Don'ts of Starting a Beauty-Based Product Line'**: This comprehensive guide covers everything you need to know about launching your own beauty brand, from product development to marketing strategies.- **'10 Daily Steps to Change Your Mindset in 90 Days'**: This eBook is designed to help you cultivate a positive and productive mindset through daily practices like morning affirmations, gratitude, meditation, and more.- **'Digital Marketing for Beauty Pros'**: In this guide, we dive into the essentials of digital marketing, providing tips and strategies to help you grow your online presence and attract more clients.Our Pledge to YouAt BK, we are more than just a brand. We are a community. Your support and feedback drive us to continuously improve and innovate. We are committed to offering products and resources that enhance your professional journey and personal growth.We invite you to join us at the International Lash Expo and explore our new eBooks. Together, let's continue to empower and uplift each other.Thank you for being a part of the BK family. We look forward to many more years of growth and success with you.Xox,C&C

In our first few posts, we’ll uncover the secrets behind building a successful beauty business, share expert lash techniques, and offer insider tips that can transform your practice. Stay tuned as we embark on this exciting journey together, going beyond the lash line to discover the true essence of beauty and empowerment.